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Tortilla Toaster Invention Aims to Bring Families Together
Chicago Startup Seeking Help from Consumers to Crowdfund First Production Run

(CHICAGO, IL) – The Nuni Tortilla Toaster, a consumer appliance created specifically to toast tortillas, has officially launched a fundraising campaign on crowdfunding platform Indiegogo, seeking to raise funds for an initial production run in the Fall of 2016.

Inventor and Founder Elliot Benitez and his team are seeking to raise $100,000 in a span of thirty days. Interested consumers are able to pre-order their choice of tortilla toaster from a variety of selections, including white, black, yellow, blue, and special edition red models. All contributions go directly toward funding the project, and contributors are encouraged to take advantage of special “early bird” prices significantly below the estimated MSRP value.

Benitez says the invention arose from a realization he had when visiting his mother on a break from college between terms. Whenever the family ran short of tortillas at a meal, his mother would leave the table to prepare more. This bothered him enough to make a quick calculation, revealing that his mother had lost approximately sixty full days over the span of twenty years to the task of preparing hot tortillas for the dinner table.

The ensuing invention and Nuni™ brand have since gained a significant following across social media as part industry innovator/part dramatic ode to tacos, tortillas, and internet culture. Between product demos and campaign updates, the company positions itself as an active member of the very witty, food-loving culture that it is trying to reach.

 “Hispanic culture is also exceptionally tight-knit and family oriented,” Benitez says. “Even after all the fun we have, at the end of the day the Nuni Toaster is about families getting to spend more time with one another. That’s more important now than ever.”

The Nuni Toaster’s Indiegogo campaign is underway right now, and though the Chicago startup has seen encouraging support from the internet community, Benitez notes that the campaign will need the support of tortilla lovers everywhere to help the creative invention reach consumers’ kitchens. Contributors can pre-order their Nuni Toaster here or can visit to learn more.

Nuni Toaster will be presenting today at CE Week in New York at the Indiegogo booth (Booth #129). For more information, visit the Nuni Toaster CE Week 2016 press kit:


Ethan Adams may be reached by email at For more information about the Nuni Toaster or to contribute to the crowdfunding effort, please visit

Nuni Toaster, the original tortilla toaster, is an invention by Chicago entrepreneur and inventor Elliot Benitez. The Nuni Toaster prepares up to six corn, flour, or wheat tortillas perfectly in under sixty seconds. It has received media attention from multiple press outlets, and has been featured at multiple conferences and trade shows, including the 2016 Home + Housewares Show in Chicago and the 2016 Consumer Electronics Week in New York City. The Nuni Toaster is currently available for pre-order on the popular crowdfunding platform Indiegogo.